A detailed breakdown built specifically for Walmart Marketplace: referral fee, WFS vs seller-fulfilled shipping, Walmart Connect ad spend, expected returns, and what it adds up to at volume — not just per unit.
Walmart's referral fee is category-based, typically 6%–20%. Common examples: Electronics ~8%, Apparel & Home ~15%, Beauty ~15% — check Walmart Seller Center for your exact category rate.
Choose how this product ships — the fields below change based on your choice.
Model in advertising cost as a % of sell price — Walmart's version of ACoS.
Spreads expected return costs across all units sold, so the number below reflects real-world margin, not just a clean sale.
Updates live as you type above.
Simplified estimate for comparison purposes — real fees vary by category, size, weight, and season, and change over time. Verify exact figures in Walmart Seller Center before pricing decisions.
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